(Reblogged from ronaldsuwandi)

‘Can’t Innovate Anymore, my Ass’

‘Can’t innovate anymore, my ass’, said Phil Schiler after unveiling the new Mac Pro.

We all miss Steve Jobs’s keynote, but after today it seems like a little bit of him is going to live inside Apple forever. ‘Can’t innovate anymore, my ass’ is exactly what Jobs would say if he is still around.

There were definitely a lot of pressure from the media before today’s presentation. Everyone is expecting Apple to reveal iWatch, Apple TV set, and what ever else in their imagination. It’s not that Apple is not innovating, it’s just that it takes time.

People seem to forget that it takes them more than 6 years to make the iPhone and at least 3 years to make the iPad. Their goal is never to make as many products as possible. Their goal is to make the best product. I’m pretty sure there were various iPhone and iPad sizes in their labs that has been sitting long before we saw 7” tablets and 5” phones, but they are not the type who would just release everything in their lab and see what sticks.

‘If you are busy making everything, how can you perfect anything?’. That is written on Apple’s new Designed by Apple page. That perfectly sums up what they think about their products.

So the next time you see sensational headlines saying Apple is not innovating, think about it again. Who pushed the design of touch screen phones? Who pushed the tablet design? Who rethink the way we use computer?

It takes time to produce great product, and Apple is a company who is willing to take as much time as they need.

Promises of Haswell

As anticipated by the build up, Intel has finally launched the Haswell family of processors today. Rue Liu from Slashgear wrote this two years ago in 2011:

Not a whole bunch of technical details were revealed on the Intel Haswell, but the promised performance of the new chip architecture was jaw-dropping. A laptop running on the Intel Haswell chip can reportedly run for 24 hours on one charge and remain for 10 days on connected standby.

Take note that Rue is reporting 24 hours battery life. I don’t know where Rue got this number from, but from Intel’s slide it seems that they just claimed “All day battery life”.

It’s easy to forget about this number when we read reports from today’s launch, like this one from CNN or this one from CNET. Not many of them reports how many hours of battery life laptops running Haswell have. Some are reporting 50% improvement on battery life, which means for most laptops it will be around 6 hours + 3 hours, which is 9 hours. Of course from what we’ve learned in the past decade, 9 hours of battery life for a laptop doesn’t really mean 9 hours. I would be love to be proven wrong when Apple and other manufacturer release their new crop of laptops later this month.

I got my first laptop in 2004, and I still can’t forget how quickly I ran out of juice in that machine. One of the reasons why I really love my iPad is because the battery life is just really amazing. I can often go two or three days without charging my iPad. Even though Apple only advertises up to 10 hours of battery life, I often go up to 16 hours when I’m not using LTE.

At the end of the day, Intel is still one step behind ARM in this. Haswell opens up a way for hybrid Windows 8 tablets to have much better battery life, it isn’t catching up to what ARM has up their sleeve.

Regardless, this is a move towards the right direction for Intel, especially if they want to stay relevant in the post PC world. Let’s see how much improvement in this area would they have in Broadwell and Skylake.

(Reblogged from yahoo)