Apple-Orange

This is a really fun iPad mini ad.

It’s really telling how Samsung works: tick all the checkboxes in the feature checklist.

Bryan Bishop on Amazon Kindle TV ad (here’s the Youtube link of the video):

The brief spot aired during tonight’s Giants and Cowboys game, and it clearly features a backlit E Ink Kindle reader — matching the “Paperwhite” leaks we’ve seen — and ends on a shot of a woman watching video on what appears to be a large-screen tablet.

The ad aired just a few hours before the official Amazon Kindle event. This is something that Apple wouldn’t do, but it was a really nice. It was both a really nice ad and a really nice surprise for Amazon’s customers.

Now that we’re only hours away from the Apple iPhone announcement, I don’t think Apple will air the new iPhone ad before the announcement. This is one of the things that Amazon does differently, but turned out to be really nice. Kudos to Amazon.

Something about this Siri ad doesn’t ring with me. It’s a little bit creepy.